Building a digital ecosystem that celebrates Supercell’s gaming community while increasing in-game engagement.

For the release of his twelfth solo studio album, Magna Carta Holy Grail, Jay-Z partnered with Samsung to shake up the music industry and change the game.

For the release of his twelfth solo studio album, Magna Carta Holy Grail, Jay-Z partnered with Samsung to shake up the music industry and change the game.

For the release of his twelfth solo studio album, Magna Carta Holy Grail, Jay-Z partnered with Samsung to shake up the music industry and change the game.

For the release of his twelfth solo studio album, Magna Carta Holy Grail, Jay-Z partnered with Samsung to shake up the music industry and change the game.

Agency: Firstborn
Role: Creative Director. Design.

Agency: R/GA
Role: Art Direction. Design.

Agency: R/GA
Role: Art Direction. Design.

Agency: R/GA
Role: Art Direction. Design.

Agency: R/GA
Role: Art Direction. Design.

For Clash of Clans, Supercell were looking to increase in-game engagement by enhancing the player experience. Instead of building a traditional, static gaming site focused solely on user acquisition, we created an online destination featuring content driven by Supercell’s rampant user community. The new site drove +56K downloads with a 23% conversation rate in the first month.

For Clash of Clans, Supercell were looking to increase in-game engagement by enhancing the player experience. Instead of building a traditional, static gaming site focused solely on user acquisition, we created an online destination featuring content driven by Supercell’s rampant user community. The new site drove +56K downloads with a 23% conversation rate in the first month.

For Clash of Clans, Supercell were looking to increase in-game engagement by enhancing the player experience. Instead of building a traditional, static gaming site focused solely on user acquisition, we created an online destination featuring content driven by Supercell’s rampant user community. The new site drove +56K downloads with a 23% conversation rate in the first month.

For Clash of Clans, Supercell were looking to increase in-game engagement by enhancing the player experience. Instead of building a traditional, static gaming site focused solely on user acquisition, we created an online destination featuring content driven by Supercell’s rampant user community. The new site drove +56K downloads with a 23% conversation rate in the first month.

For Clash of Clans, Supercell were looking to increase in-game engagement by enhancing the player experience. Instead of building a traditional, static gaming site focused solely on user acquisition, we created an online destination featuring content driven by Supercell’s rampant user community. The new site drove +56K downloads with a 23% conversation rate in the first month.

Clash of Clans boasts one of the most active, vibrant and passionate communities in gaming. We dove deep into their conversations to truly understand what Clashers wanted--and created a digital hub to fit their needs. We designed the site from the ground up to organize and surface relevant content to help visitors up their game. We also worked directly with the game’s designers to create custom character art that built on the existing game universe for their digital properties.

Clash of Clans boasts one of the most active, vibrant and passionate communities in gaming. We dove deep into their conversations to truly understand what Clashers wanted--and created a digital hub to fit their needs. We designed the site from the ground up to organize and surface relevant content to help visitors up their game. We also worked directly with the game’s designers to create custom character art that built on the existing game universe for their digital properties.

Clash of Clans boasts one of the most active, vibrant and passionate communities in gaming. We dove deep into their conversations to truly understand what Clashers wanted--and created a digital hub to fit their needs. We designed the site from the ground up to organize and surface relevant content to help visitors up their game. We also worked directly with the game’s designers to create custom character art that built on the existing game universe for their digital properties.

Clash of Clans boasts one of the most active, vibrant and passionate communities in gaming. We dove deep into their conversations to truly understand what Clashers wanted--and created a digital hub to fit their needs. We designed the site from the ground up to organize and surface relevant content to help visitors up their game. We also worked directly with the game’s designers to create custom character art that built on the existing game universe for their digital properties.

Clash of Clans boasts one of the most active, vibrant and passionate communities in gaming. We dove deep into their conversations to truly understand what Clashers wanted--and created a digital hub to fit their needs. We designed the site from the ground up to organize and surface relevant content to help visitors up their game. We also worked directly with the game’s designers to create custom character art that built on the existing game universe for their digital properties.