Deutsche Telekom
Volkswagen
Volkswagen
Volkswagen
Volkswagen
Billie Eilish & Deutsche Telekom team up for Project Futureproof; a brand as a service platform that aims to inspire & support Gen Z futures.
Bringing brand signals and brand tonality together to form the New Volkswagen digital identity.
Bringing brand signals and brand tonality together to form the New Volkswagen digital identity.
Bringing brand signals and brand tonality together to form the New Volkswagen digital identity.
Bringing brand signals and brand tonality together to form the New Volkswagen digital identity.
Agency: Saatchi & Saatchi / Publicis Sapient
Illustrations: Cabeza Patata
Role: Creative / Design Direction
Agency: Publicis Sapient
Role: Design Direction
Agency: Publicis Sapient
Role: Design Direction
Agency: Publicis Sapient
Role: Design Direction
Agency: Publicis Sapient
Role: Design Direction
” The future feels uncertain, but I’m always inspired by what our generation is able to achieve in the face of so many different challenges.”
—Billie Eilish—
Film: Project Futureproof
“We believe that it is our collective responsibility to help them navigate the opportunities & challenges they face. We want to show them that if they have a passion, they have a future.”
Ulrich Klenke
Chief Brand Officer at Deutsche Telekom
At the heart of Project Futureproof is a free-to-access digital tool that helps Gen Z to better understand their abilities and how these are connected to future career opportunities.
The Futureproof App uses RIASEC modeling to assess professional interests, and help Gen Z's understand how their passions, skills, talents and personality are fundamental to shaping their future career journey, and how they can best use them.
Participants receive a "Gen Z" centric profile to connect users with potential future career clusters, opportunities, expert resources, and relevant content personailzed for your interests.
Bespoke content pieces that speaks to optimism and opportunity.
