Credit Suisse

Credit Suisse

Credit Suisse

Credit Suisse

Credit Suisse

Redesigning and rebranding the digital experience of the quintessential Swiss bank.

Redesigning and rebranding the digital experience of the quintessential Swiss bank.

Redesigning and rebranding the digital experience of the quintessential Swiss bank.

Redesigning and rebranding the digital experience of the quintessential Swiss bank.

Redesigning and rebranding the digital experience of the quintessential Swiss bank.

Agency: Publicis Sapient
Role: Creative Direction

Agency: Publicis Sapient
Role: Creative Direction

Agency: Publicis Sapient
Role: Creative Direction

Agency: Publicis Sapient
Role: Creative Direction

Agency: Publicis Sapient
Role: Creative Direction

Credit Suisse approached us to improve the overall user experience, create fresh content, simplify their finance tools and drive higher conversion. Simultaneously, they were in the midst of a full rebrand project. We worked in close collaboration with Wolff Olins to contextualize the new brand vision in digital.

Credit Suisse approached us to improve the overall user experience, create fresh content, simplify their finance tools and drive higher conversion. Simultaneously, they were in the midst of a full rebrand project. We worked in close collaboration with Wolff Olins to contextualize the new brand vision in digital.

Credit Suisse approached us to improve the overall user experience, create fresh content, simplify their finance tools and drive higher conversion. Simultaneously, they were in the midst of a full rebrand project. We worked in close collaboration with Wolff Olins to contextualize the new brand vision in digital.

Credit Suisse approached us to improve the overall user experience, create fresh content, simplify their finance tools and drive higher conversion. Simultaneously, they were in the midst of a full rebrand project. We worked in close collaboration with Wolff Olins to contextualize the new brand vision in digital.

Credit Suisse approached us to improve the overall user experience, create fresh content, simplify their finance tools and drive higher conversion. Simultaneously, they were in the midst of a full rebrand project. We worked in close collaboration with Wolff Olins to contextualize the new brand vision in digital.

The core of the new brand positioning for Credit Suisse is to nurture, cultivate and empower Entrepreneurial Drive for their customers. We asked ourselves how does this manifest itself in digital? What can we pull from this to give the digital experience cohesion with the new brand?

The core of the new brand positioning for Credit Suisse is to nurture, cultivate and empower Entrepreneurial Drive for their customers. We asked ourselves how does this manifest itself in digital? What can we pull from this to give the digital experience cohesion with the new brand?

The core of the new brand positioning for Credit Suisse is to nurture, cultivate and empower Entrepreneurial Drive for their customers. We asked ourselves how does this manifest itself in digital? What can we pull from this to give the digital experience cohesion with the new brand?

The core of the new brand positioning for Credit Suisse is to nurture, cultivate and empower Entrepreneurial Drive for their customers. We asked ourselves how does this manifest itself in digital? What can we pull from this to give the digital experience cohesion with the new brand?

The core of the new brand positioning for Credit Suisse is to nurture, cultivate and empower Entrepreneurial Drive for their customers. We asked ourselves how does this manifest itself in digital? What can we pull from this to give the digital experience cohesion with the new brand?

Research and Strategy

Research and Strategy

Research and Strategy

Research and Strategy

Research and Strategy

What are the fears of our users? Which questions need to be answered to turn those fears into eureka moments?

What are the fears of our users? Which questions need to be answered to turn those fears into eureka moments?

What are the fears of our users? Which questions need to be answered to turn those fears into eureka moments?

What are the fears of our users? Which questions need to be answered to turn those fears into eureka moments?

What are the fears of our users? Which questions need to be answered to turn those fears into eureka moments?

To begin, we conducted an experience audit, market research and consumer interviews to understand their painpoints. From this input, we began to reshape the user journeys from a hyper-consumer-centric point of view upon which we would redesign the experience.

To begin, we conducted an experience audit, market research and consumer interviews to understand their painpoints. From this input, we began to reshape the user journeys from a hyper-consumer-centric point of view upon which we would redesign the experience.

To begin, we conducted an experience audit, market research and consumer interviews to understand their painpoints. From this input, we began to reshape the user journeys from a hyper-consumer-centric point of view upon which we would redesign the experience.

To begin, we conducted an experience audit, market research and consumer interviews to understand their painpoints. From this input, we began to reshape the user journeys from a hyper-consumer-centric point of view upon which we would redesign the experience.

To begin, we conducted an experience audit, market research and consumer interviews to understand their painpoints. From this input, we began to reshape the user journeys from a hyper-consumer-centric point of view upon which we would redesign the experience.

Crafting Content

Crafting Content

Crafting Content

Crafting Content

Crafting Content

We created story first, clarifying what we wanted to tell, and then found the right form for it — interaction, visuals, and copy.

We created story first, clarifying what we wanted to tell, and then found the right form for it — interaction, visuals, and copy.

We created story first, clarifying what we wanted to tell, and then found the right form for it — interaction, visuals, and copy.

We created story first, clarifying what we wanted to tell, and then found the right form for it — interaction, visuals, and copy.

We created story first, clarifying what we wanted to tell, and then found the right form for it — interaction, visuals, and copy.

Tools to support every journey

Tools to support every journey

Tools to support every journey

Tools to support every journey

Tools to support every journey

Banking can be confusing. To lower the barrier of entry, we simplified Credit Suisse's online finance tools, going with a highly graphic, ease-in approach. One step at a time. And help is always click away with Credit Suisse's Assistant.

Banking can be confusing. To lower the barrier of entry, we simplified Credit Suisse's online finance tools, going with a highly graphic, ease-in approach. One step at a time. And help is always click away with Credit Suisse's Assistant.

Banking can be confusing. To lower the barrier of entry, we simplified Credit Suisse's online finance tools, going with a highly graphic, ease-in approach. One step at a time. And help is always click away with Credit Suisse's Assistant.

Banking can be confusing. To lower the barrier of entry, we simplified Credit Suisse's online finance tools, going with a highly graphic, ease-in approach. One step at a time. And help is always click away with Credit Suisse's Assistant.

Banking can be confusing. To lower the barrier of entry, we simplified Credit Suisse's online finance tools, going with a highly graphic, ease-in approach. One step at a time. And help is always click away with Credit Suisse's Assistant.