L'Oreal Luxe
The YSL and Armani Private Sale Event: Redefined the outdated Friends and Family Model to drive record sales numbers.
For the release of his twelfth solo studio album, Magna Carta Holy Grail, Jay-Z partnered with Samsung to shake up the music industry and change the game.
For the release of his twelfth solo studio album, Magna Carta Holy Grail, Jay-Z partnered with Samsung to shake up the music industry and change the game.
For the release of his twelfth solo studio album, Magna Carta Holy Grail, Jay-Z partnered with Samsung to shake up the music industry and change the game.
For the release of his twelfth solo studio album, Magna Carta Holy Grail, Jay-Z partnered with Samsung to shake up the music industry and change the game.
Agency: Firstborn
Role: Creative Director
Agency: R/GA
Role: Art Direction. Design.
Agency: R/GA
Role: Art Direction. Design.
Agency: R/GA
Role: Art Direction. Design.
Agency: R/GA
Role: Art Direction. Design.
Skip the line. Bring your friends.
When YSL and Armani needed to standout from competitors in a crowded Friends and Family season, we redefined the outdated promotional model with an invite-only experience that stayed true to the brands’ high-fashion roots.
When YSL and Armani needed to standout from competitors in a crowded Friends and Family season, we redefined the outdated promotional model with an invite-only experience that stayed true to the brands’ high-fashion roots.
When YSL and Armani needed to standout from competitors in a crowded Friends and Family season, we redefined the outdated promotional model with an invite-only experience that stayed true to the brands’ high-fashion roots.
When YSL and Armani needed to standout from competitors in a crowded Friends and Family season, we redefined the outdated promotional model with an invite-only experience that stayed true to the brands’ high-fashion roots.
When YSL and Armani needed to standout from competitors in a crowded Friends and Family season, we redefined the outdated promotional model with an invite-only experience that stayed true to the brands’ high-fashion roots.
To enhance the feeling of exclusivity, the invite-only communication was sent out offering early access to the sale. The invite also enabled recipients to share the pre-sale with their friends. A countdown, gated page and exclusively curated content enhanced the experience.
To enhance the feeling of exclusivity, the invite-only communication was sent out offering early access to the sale. The invite also enabled recipients to share the pre-sale with their friends. A countdown, gated page and exclusively curated content enhanced the experience.
To enhance the feeling of exclusivity, the invite-only communication was sent out offering early access to the sale. The invite also enabled recipients to share the pre-sale with their friends. A countdown, gated page and exclusively curated content enhanced the experience.
To enhance the feeling of exclusivity, the invite-only communication was sent out offering early access to the sale. The invite also enabled recipients to share the pre-sale with their friends. A countdown, gated page and exclusively curated content enhanced the experience.
To enhance the feeling of exclusivity, the invite-only communication was sent out offering early access to the sale. The invite also enabled recipients to share the pre-sale with their friends. A countdown, gated page and exclusively curated content enhanced the experience.
The result was the biggest sale day ever for YSL, and its highest month of revenue to date, outperforming its second highest month by 39%. And it was the second biggest sales day and first million-dollar month ever in the history of Armani’s site.
The result was the biggest sale day ever for YSL, and its highest month of revenue to date, outperforming its second highest month by 39%. And it was the second biggest sales day and first million-dollar month ever in the history of Armani’s site.
The result was the biggest sale day ever for YSL, and its highest month of revenue to date, outperforming its second highest month by 39%. And it was the second biggest sales day and first million-dollar month ever in the history of Armani’s site.
The result was the biggest sale day ever for YSL, and its highest month of revenue to date, outperforming its second highest month by 39%. And it was the second biggest sales day and first million-dollar month ever in the history of Armani’s site.
The result was the biggest sale day ever for YSL, and its highest month of revenue to date, outperforming its second highest month by 39%. And it was the second biggest sales day and first million-dollar month ever in the history of Armani’s site.
