Organizing ourselves around the idea of "Embracing Individual Connections" to activate the principles of the Lufthansa brand, we proposed a strategic framework for the digital arena. We deconstructed the heritage of Otl Aicher’s Lufthansa design approach and turned it into a progressive visual style for Lufthansa. 

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We applied our design to an innovative approach on information architecture and user experience, capturing the customer’s focus at any given point in the their interaction with Lufthansa. Our integrated approach of content and social design guarantees Lufthansa customers not only see Lufthansa as an airline, but as a companion in their life.